100 Calorie Pack Advertising Gimmicks by Dana Carpender


We have ads touting low calorie soup, low calorie cereal, low calorie yogurt, as opposed to that “high calorie” yogurt – you know, with a whole 100 calories per serving. Oh, and the soup is advertised as having only 80 calories per serving “and no fat.” Welcome to the post-100-calorie-pack advertising gimmick.