CarbSmart Announces New Direction to Reach Wider Audience, Expands Online Magazine

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Sparks, NV (PRWEB) April 16, 2012  CarbSmart, the leading resource of information about the low-carb lifestyle and popular online retailer of low-carb products, is tightening its focus in order to bring the low-carb, diabetic, and Paleo lifestyles to more people who will most benefit from them.

CarbSmart-logo-600x150

CarbSmart.com

On April 13, 2012, CarbSmart closed its online store and turned its focus to reaching millions more people with its message about the benefits of the low carb lifestyle. “We’re building a supportive community of people who successfully live the low carb lifestyle and help others learn how easy it is to do,” says company founder and president Andrew DiMino. The company’s goal is to reach 5 million new readers within the next 12 months by delivering honest, reliable information about how to live a healthier life through the low-carb, diabetic-friendly approach to healthy eating.

During its 13-year history, CarbSmart has helped nearly 15 million people worldwide benefit from and adopt the low-carb lifestyle. “We’ve helped people from all walks of life learn how to eat healthier and achieve their ideal weight the low carb way,” says DiMino. “However, there’s more to be done and we’re ready to take the company to the next level to do it.”

Andrew DiMino - Publisher, President and Founder of CarbSmart.com

Andrew DiMino - Publisher, President and Founder of CarbSmart.com

The next level is to bring news of the low-carb lifestyle to everyone who can benefit from it. This is critically important according to DiMino who points out that in spite of the many diets and exercise programs now available, obesity is not beating a retreat. Instead, obesity is steadily on the rise with more than 35.7 percent of the U.S. population today considered obese compared with only 28.1 percent in 1999 when CarbSmart first opened its online store.

In addition, Type 2 diabetes is increasing at alarming rates. More than 11 percent of adults and one in every 400 children have diabetes. And 35 percent of the population in the United States is at risk of diabetes with more than 25 percent of adults 65 and older already having diabetes.

Purchase Low Carb Foods from Our Trusted Partners
CarbSmart.com has set up partnerships with some of the best online stores to help you stay on your low carb lifestyle. The stores below are our most trusted partners and we know they will do a great job for you.

By clicking through to these stores, you will help us continue our mission of staying your trusted guide for the low carb lifestyle:

Netrition.com – Over 13 years as an online retailer specializing in low carb, gluten free, and sports nutrition.

VivaLowCarb.com – VivaLowCarb.com has been an online retailer since 2005 and also maintains a retail store in Santa Fe Springs, CA. One of their specialties is Low Carb Breads and Bagels.

Amazon.com is the largest online retailer in the world and carries hundreds of low carb items as well as just about anything else you could imagine.

The company’s decision to close its online store and focus on building a strong, supportive, online community was the result of a lot of thought and research. DiMino, who admits to struggling with being overweight his entire life, started CarbSmart after successfully losing weight on the low carb diet popularized by Dr. Robert Atkins. DiMino was so pleased with his success with the Atkins Diet that he determined to make healthy, low carb foods more widely available to others who were seeking a healthier way to eat and manage their weight.

“Providing low-carb products is only the first half of the equation to winning the war with obesity,” says DiMino. “The second half is helping people obtain reliable information, so they can make educated, informed choices about which products are best for them, how to make the right diet choices, and how to easily make the low-carb lifestyle part of their daily lives, even when they’re working or on vacation.”

Running an online store and publishing a magazine are two different businesses and one often took DiMino’s time away from the other. DiMino says he’s excited about pursuing his passion for helping people learn about and live the lifestyle that’s right for them, be it low carb, diabetic, or Paleo, so they can live healthier, happier lives.

CarbSmart has introduced its customers to thousands of products over the years and its online magazine has consistently provided detailed, up-to-date articles about low-carb products, diets, and healthy living tips. The magazine’s 800-article archive will continue to be available free to anyone who visits the CarbSmart (www.carbsmart.com) web site.

The transition from online retailer to online information source was a logical one, according to DiMino because it will allow him and his team to focus on building a strong online community where like-minded individuals can learn and share information about the low carb lifestyle and its benefits.

CarbSmart Magazine will continue to regularly provide free, up-to-date and unbiased information about the low carb lifestyle,” says managing editor Dana Carpender, who is also a best-selling low-carb author and columnist. “We’re expanding our focus to cover such topics as how to be successful on a low-carb diet and how to control or eliminate diabetes. We also will continue to evaluate and report on the latest research and information about living a healthy life by eating low-carb, diabetic, and Paleo diets. We intend to report on how to eat healthy while traveling and provide readers with practical tips about how to incorporate healthy living into every aspect of their daily lives.” Carpender, who blogs regularly at HoldtheToast.com, adds that CarbSmart is developing video cooking demonstrations, webinars, and podcasts to provide information that will help the magazine’s readers achieve their healthy eating goals.

“We’ve partnered with the best low carb online retailers to ensure that our current customers will continue to have access to their favorite low carb products,” says DiMino. CarbSmart.com will earn money, not from sales of low carb foods, but from affiliate links posted on the site and in the magazine’s articles.

These partnerships will expand CarbSmart’s product base and make shopping faster and easier for the company’s current loyal customers and the magazine’s new readers.

Customers can still reach CarbSmart via email at customerservice@carbsmart.com.

The CarbSmart Promise

CarbSmart is the trusted guide to the low carb lifestyle. We provide the resources to help our readers make informed decisions so they can improve their health and happiness.

### END ###

Purchase Low Carb Foods from Our Trusted Partners
CarbSmart.com has set up partnerships with some of the best online stores to help you stay on your low carb lifestyle. The stores below are our most trusted partners and we know they will do a great job for you.

By clicking through to these stores, you will help us continue our mission of staying your trusted guide for the low carb lifestyle:

Netrition.com – Over 13 years as an online retailer specializing in low carb, gluten free, and sports nutrition.

VivaLowCarb.com – VivaLowCarb.com has been an online retailer since 2005 and also maintains a retail store in Santa Fe Springs, CA. One of their specialties is Low Carb Breads and Bagels.

Amazon.com is the largest online retailer in the world and carries hundreds of low carb items as well as just about anything else you could imagine.

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Comments

  1. Linda says

    Your store will be missed! However, I am excited by the new direction. Leave it to Andrew to give us what we need, when we need it! Thank you, Andrew.

    • Andrew DiMino says

      CarbSmart.com has set up partnerships with some of the best online stores to help you stay on your low carb lifestyle. The stores below are our most trusted partners and we know they will do a great job for you.

      By clicking through to these stores, you will help us continue our mission of staying your trusted guide for the low carb lifestyle:

      Netrition.com – Over 13 years as an online retailer specializing in low carb, gluten free, and sports nutrition.

      VivaLowCarb.com – VivaLowCarb.com has been an online retailer since 2005 and also maintains a retail store in Santa Fe Springs, CA. One of their specialties is Low Carb Breads and Bagels.

      Amazon.com is the largest online retailer in the world and carries hundreds of low carb items as well as just about anything else you could imagine.

  2. Former Customer says

    I am so disappointed that you closed your store. As far as your new direction? There are tons of sites out there who provide the same service. I think you made a big mistake. Last time I come to this url again.

    • says

      Dear Former Customer:

      Sorry you will not be visiting our site any more. For 13 years we have been doing 2 things, we have been publishing articles for the low carb community and we sold low carb foods. Based on your comment, we were only valuable to you as a store and not as a support community. That is too bad. For the thousands of people that still visit our site each day, we will continue to be a support community for the low carb dieter and diabetic.

      Please remember you are always welcome to come back.

  3. Carolyn v. Taylro says

    The area we live in has 4 grocery stores and they all carry only one flavor of your ice cream! Do you have any reason as to why this is. We are sort of weary of vanilla.,!!!!!! We would love to have more
    choices.
    We live in Arizona and the stores are Bashas, Frys , Walmart and Safeway.
    Thank you for your help.

  4. says

    How wonderful you took this step. It’s exciting and I think you will find very rewarding. Your site looks great. Best of Luck and Happiness with it!

    • Dana Carpender says

      Thanks! I find I really like being an editor, and recruiting writers is exciting and satisfying.

  5. JJD says

    I’m a little sad that your store closed, but I appreciate the fun-to-read articles and recipes, so I will definitely stay on the mailing list and arrive here via them. Plus you have ready suggestions where to buy low-carb online elsewhere, thank you for that — and everything you folks do.

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